Corporate Social Responsibility

Corporate Social Responsibility is in the Green Paper, the first comprehensive document about CSR, defined as „a concept whereby companies integrate social and environmental tasks into their business activities and relationships with stakeholders
on a voluntary basis." But this is not the only one definition of CSR. A certain freedom is the point by which CSR can be implemented. The idea is that companies behave more responsibly than it is stated by legislative regulations. They go further –
beyond economic and legal regulations. This additional aspect is identified as an aspect of corporate social performance.The companies pay attention and invest more in human capital, relations with stakeholders and the environment. This interest
which is "in addition" may have a positive impact on increasing productivity and competitiveness, improving the image of the company including making a higher profit. The CSR should reflect a branch, location of the company, its subject and, of course, all kinds of stakeholders who can influence the company or who are influenced by the company.

References

Kornfeldová, M. (2011). EQUAL OPPORTUNITIES IN THE CONCEPT OF CORPORATE SOCIAL RESPONSIBILITY. Scientific Papers Of The University Of Pardubice. Series D, Faculty Of Economics & Administration, 16(21), 102-109.